Drug Company planning with net present value (NPV)
Inputs
Text Box: Range names used:
Demand1 - B4
DemGrowth2_6 - B6
DemGrowth7_20 - B7
UnitCapCost - B8
DeprecRate - B9
UnitPrice1 - B11
UnitVCost - B12
UnitMaintCost - B13
InflRate - B14
TaxRate - B15
DiscRate - B16
Capacity - B19
BuildingCost - B22
FreeCashFlow - B39:U39
NPV - B41
Year 1 demand 10000
Annual demand growth
Years 2 to 6 15%
Years 7 to 20 5%
Unit cost of production capacity[1] $6
Depreciation rate[2] 20%
Year 1 monetary values
Unit price $8
Unit variable cost $5
Unit capacity maintenance cost $1
Inflation rate[3] 5%
Tax rate 40%
Discount rate 10%
Decision variable
Capacity level (trial value) 15000
Model of net present value (NPV)
Year 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Building cost $90,000
Depreciation $18,000 $18,000 $18,000 $18,000 $18,000
Demand 10000 11500 13225 15209 17490 20114 21119 22175 23284 24448 25671 26954 28302 29717 31203 32763 34401 36121 37927 39823
Units sold 10000 11500 13225 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000
Unit price $8.00 $8.40 $8.82 $9.26 $9.72 $10.21 $10.72 $11.26 $11.82 $12.41 $13.03 $13.68 $14.37 $15.09 $15.84 $16.63 $17.46 $18.34 $19.25 $20.22
Unit variable cost $5.00 $5.25 $5.51 $5.79 $6.08 $6.38 $6.70 $7.04 $7.39 $7.76 $8.14 $8.55 $8.98 $9.43 $9.90 $10.39 $10.91 $11.46 $12.03 $12.63
Unit maintence cost $1.00 $1.05 $1.10 $1.16 $1.22 $1.28 $1.34 $1.41 $1.48 $1.55 $1.63 $1.71 $1.80 $1.89 $1.98 $2.08 $2.18 $2.29 $2.41 $2.53
Revenue $80,000 $96,600 $116,645 $138,915 $145,861 $153,154 $160,811 $168,852 $177,295 $186,159 $195,467 $205,241 $215,503 $226,278 $237,592 $249,471 $261,945 $275,042 $288,794 $303,234
Variable cost $50,000 $60,375 $72,903 $86,822 $91,163 $95,721 $100,507 $105,533 $110,809 $116,350 $122,167 $128,275 $134,689 $141,424 $148,495 $155,920 $163,716 $171,901 $180,496 $189,521
Maintenance cost $15,000 $15,750 $16,538 $17,364 $18,233 $19,144 $20,101 $21,107 $22,162 $23,270 $24,433 $25,655 $26,938 $28,285 $29,699 $31,184 $32,743 $34,380 $36,099 $37,904
Pretax profit -$3,000 $2,475 $9,204 $16,729 $18,465 $38,288 $40,203 $42,213 $44,324 $46,540 $48,867 $51,310 $53,876 $56,569 $59,398 $62,368 $65,486 $68,761 $72,199 $75,809
After tax profit -$3,000 $1,485 $5,523 $10,037 $11,079 $22,973 $24,122 $25,328 $26,594 $27,924 $29,320 $30,786 $32,325 $33,942 $35,639 $37,421 $39,292 $41,256 $43,319 $45,485
Free cash flow -$75,000 $19,485 $23,523 $28,037 $29,079 $22,973 $24,122 $25,328 $26,594 $27,924 $29,320 $30,786 $32,325 $33,942 $35,639 $37,421 $39,292 $41,256 $43,319 $45,485
NPV $146,107
Summary measures from data table below
Maximum NPV $159,378
Corresponding capacity 21000
Data table for NPV as a function of capacity
Capacity NPV
$146,107
10000 $108,995
11000 $118,259
12000 $126,741
13000 $134,442
14000 $140,697
15000 $146,107
16000 $150,391
17000 $153,708
18000 $156,259
19000 $158,142
20000 $159,335
21000 $159,378
22000 $158,183
23000 $155,483
24000 $151,507
25000 $146,618
26000 $140,907
27000 $134,105
28000 $126,124
29000 $117,490
30000 $108,320
31000 $98,509
32000 $88,019
33000 $77,162
34000 $65,683
35000 $53,740
36000 $41,484
37000 $28,576
38000 $15,527
39000 $1,821
40000 -$12,004
Summary measures from data table below
Discount rate 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16% 17% 18% 19% 20%
Maximum NPV $334,863 $287,519 $247,388 $213,504 $184,323 $159,378 $138,243 $120,100 $104,802 $91,910 $80,945 $71,349 $63,138 $55,839 $49,572 $43,995
Corresponding capacity 24000 23000 23000 22000 21000 21000 20000 19000 18000 17000 16000 15000 15000 14000 14000 13000
Data table for NPV as a function of capacity (along side) and discount rate (along top)
$146,107 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16% 17% 18% 19% 20%
10000 $192,210 $170,843 $152,209 $135,905 $121,595 $108,995 $97,866 $88,007 $79,246 $71,439 $64,462 $58,210 $52,591 $47,530 $42,958 $38,818
11000 $209,717 $186,229 $165,747 $147,829 $132,104 $118,259 $106,032 $95,201 $85,578 $77,004 $69,343 $62,479 $56,312 $50,757 $45,741 $41,200
12000 $226,366 $200,774 $178,460 $158,943 $141,816 $126,741 $113,430 $101,641 $91,170 $81,842 $73,510 $66,046 $59,342 $53,306 $47,857 $42,926
13000 $242,159 $214,478 $190,348 $169,246 $150,734 $134,442 $120,061 $107,328 $96,021 $85,953 $76,962 $68,911 $61,683 $55,176 $49,305 $43,995
14000 $256,318 $226,589 $200,682 $178,033 $158,170 $140,697 $125,279 $111,634 $99,524 $88,745 $79,124 $70,514 $62,789 $55,839 $49,572 $43,908
15000 $269,558 $237,796 $210,127 $185,946 $164,748 $146,107 $129,666 $115,123 $102,221 $90,744 $80,506 $71,349 $63,138 $55,756 $49,104 $43,095
16000 $281,442 $247,698 $218,315 $192,647 $170,157 $150,391 $132,967 $117,564 $103,908 $91,767 $80,945 $71,273 $62,607 $54,822 $47,813 $41,488
17000 $292,233 $256,534 $225,463 $198,335 $174,577 $153,708 $135,324 $119,082 $104,693 $91,910 $80,523 $70,355 $61,252 $53,082 $45,733 $39,108
18000 $302,068 $264,457 $231,737 $203,186 $178,196 $156,259 $136,946 $119,896 $104,802 $91,403 $79,478 $68,839 $59,322 $50,790 $43,122 $36,217
19000 $311,061 $271,576 $237,245 $207,305 $181,116 $158,142 $137,930 $120,100 $104,327 $90,338 $77,899 $66,811 $56,902 $48,028 $40,061 $32,894
20000 $319,261 $277,924 $242,003 $210,695 $183,327 $159,335 $138,243 $119,650 $103,216 $88,653 $75,716 $64,194 $53,909 $44,706 $36,454 $29,039
21000 $325,941 $282,836 $245,404 $212,801 $184,323 $159,378 $137,466 $118,168 $101,127 $86,041 $72,652 $60,741 $50,121 $40,630 $32,131 $24,503
22000 $330,916 $286,152 $247,308 $213,504 $184,002 $158,183 $135,527 $115,593 $98,009 $82,460 $68,677 $56,430 $45,524 $35,791 $27,086 $19,286
23000 $333,810 $287,519 $247,388 $212,496 $182,076 $155,483 $132,172 $111,686 $93,638 $77,699 $63,588 $51,069 $39,936 $30,015 $21,157 $13,232
24000 $334,863 $287,180 $245,883 $210,017 $178,782 $151,507 $127,630 $106,672 $88,233 $71,971 $57,597 $44,861 $33,555 $23,496 $14,529 $6,522
25000 $334,484 $285,534 $243,185 $206,446 $174,489 $146,618 $122,249 $100,890 $82,123 $65,596 $51,009 $38,106 $26,669 $16,512 $7,474 -$584
26000 $332,771 $282,680 $239,391 $201,881 $169,293 $140,907 $116,122 $94,427 $75,392 $58,655 $43,905 $30,879 $19,352 $9,133 $55 -$8,021
27000 $329,379 $278,289 $234,190 $196,025 $162,910 $134,105 $108,988 $87,035 $67,804 $50,920 $36,065 $22,969 $11,401 $1,164 -$7,912 -$15,970
28000 $324,046 $272,147 $227,407 $188,737 $155,229 $126,124 $100,783 $78,668 $59,326 $42,372 $27,482 $14,378 $2,825 -$7,379 -$16,407 -$24,406
29000 $317,516 $264,948 $219,687 $180,619 $146,813 $117,490 $91,997 $69,784 $50,387 $33,414 $18,532 $5,460 -$6,044 -$16,184 -$25,137 -$33,053
30000 $309,983 $256,865 $211,189 $171,815 $137,790 $108,320 $82,737 $60,480 $41,075 $24,124 $9,288 -$3,720 -$15,146 -$25,197 -$34,053 -$41,865
31000 $301,221 $247,707 $201,748 $162,182 $128,040 $98,509 $72,912 $50,678 $31,324 $14,446 -$300 -$13,205 -$24,518 -$34,450 -$43,182 -$50,867
32000 $291,092 $237,362 $191,277 $151,654 $117,509 $88,019 $62,494 $40,356 $21,119 $4,370 -$10,237 -$22,997 -$34,160 -$43,940 -$52,520 -$60,054
33000 $280,210 $226,368 $180,244 $140,639 $106,556 $77,162 $51,757 $29,758 $10,672 -$5,916 -$20,357 -$32,949 -$43,942 -$53,554 -$61,966 -$69,335
34000 $268,019 $214,249 $168,243 $128,791 $94,885 $65,683 $40,483 $18,695 -$178 -$16,553 -$30,783 -$43,166 -$53,956 -$63,369 -$71,588 -$78,771
35000 $254,802 $201,256 $155,498 $116,307 $82,670 $53,740 $28,810 $7,288 -$11,324 -$27,444 -$41,427 -$53,573 -$64,134 -$73,326 -$81,333 -$88,313
36000 $240,897 $187,678 $142,253 $103,397 $70,090 $41,484 $16,869 -$4,348 -$22,666 -$38,505 -$52,218 -$64,105 -$74,420 -$83,377 -$91,160 -$97,926
37000 $225,486 $172,830 $127,936 $89,579 $56,742 $28,576 $4,375 -$16,455 -$34,410 -$49,909 -$63,302 -$74,889 -$84,921 -$93,612 -$101,145 -$107,675
38000 $209,742 $157,702 $113,384 $75,564 $43,227 $15,527 -$8,240 -$28,664 -$46,241 -$61,386 -$74,449 -$85,726 -$95,468 -$103,887 -$111,164 -$117,452
39000 $192,408 $141,247 $97,721 $60,618 $28,930 $1,821 -$21,408 -$41,340 -$58,466 -$73,196 -$85,877 -$96,802 -$106,218 -$114,334 -$121,330 -$127,356
40000 $174,772 $124,542 $81,851 $45,499 $14,490 -$12,004 -$34,675 -$54,099 -$70,760 -$85,064 -$97,355 -$107,920 -$117,003 -$124,811 -$131,520 -$137,280
Text Box: Limitations of the Model:
Uncertainty is ignored. It is clear that demand, future prices, and future costs are highly uncertain.
Future flexibility in decision making has an impact on the correct decision for today.

[1]
Payable at the end of year 1
[2]
Based on depreciating the building cost over 5 years on a straight line basis
[3]
For price, variable cost, and capacity cost in succeeding years